Blog

Advertising advice that actually works

The Instagram, Google Ads and Meta ads problems businesses get stuck on most. Short, step by step, no fluff.

Is Your Google Ads Budget Leaking? A Guide to Negative Keywords

If your ads show up for people who will never buy, your budget quietly drains away. Here's how to read the search terms report and add the right negative keywords.

September 25, 2026 · 2 min readRead →

Ad Profitability

Break-Even ROAS: How to Calculate It and Know If Your Ads Make Money

Your ad dashboard says "ROAS 3.3x" and it looks great. But if your margin is 25%, you're losing money on every sale. Here's how to calculate break-even ROAS with one formula.

September 25, 2026 · 2 min readRead →

Instagram

How to Add Your Business as a Location on Instagram Stories (and Why It's Missing)

If you can't find your business when adding a location sticker, the location simply hasn't been created yet. Here's where locations come from and how to make yours appear.

September 25, 2026 · 3 min readRead →

FirstADS Marketing AI

Cancellation & Refunds

Contact

Terms of Use

Pricing